Miramax eXperience App on Facebook
Today we are launching our first digital App on Facebook. We call it the Miramax eXperience and you can check it out at http://apps.facebook.com/miramaxapp
We are big believers in Facebook and what it could mean for the future of the content business. Today there are over 50 million friends on Facebook that mention a Miramax film in their profile, interact with our Miramax page (www.facebook.com/miramax), or like the fan pages of beloved Miramax titles and talent — from Good Will Hunting to Pulp Fiction and Ben Affleck to Quentin Tarantino.
Our goal with the Miramax App is to offer consumers a great user experience where they can watch movie clips and feature length films, play games and share the experience with their friends within the Facebook community. And in doing so, we aim to ultimately build our reach to 150 million+ Facebook friends within the next 18 months.
What’s different about this App from others out there? A few things…
First thing is we listened to our friends at Facebook, and worked closely with them to develop the concept — many thanks to Sheryl Sandberg, Dan Rose and Joanna Shields to name a few. Importantly, we asked a lot of questions about what we could do to build a better experience for the Facebook community. The result is what is being launched today in beta. With it we aim to unite all things Miramax and provide a great user experience for friends of our movies and brand.
The Miramax eXperience integrates into user profiles and news feeds and will hopefully become a part of the fabric of many discussions. It was important to us that Facebook users could easily invite and interact with their friends, by leveraging the social graph via games and other features such as enabling friends to “like” movies. We are also excited that the App allows users to view Miramax films on multiple devices, including their PC, iPad or TV. And Miramax friends around the globe will not be left out as the App will be made available to Facebook users worldwide. Finally, we’re using Facebook Credits and Facebook Connect to make it easier to use the service.
But more than this — notice the word beta. I know you don’t hear that word a lot from movie studios. Usually we premiere a film after working on it for years, see how it does over a weekend or two and then move on to the next project — for those in the technology world this must sound like a crazy business…
Our goal in building this App in just 8 short weeks (with the help of Ooyala and AllDigital) is to emulate what Facebook does better than any company in the world — don’t wait for perfection; launch and then iterate, iterate and iterate again. We encourage you to track our progress and come back to see fresh content, improved user functionality and information on other Miramax initiatives, such as new films or TV shows. And tell us what you think on our fan page www.facebook.com/miramax or @Miramax on Twitter.
In addition, you’ll notice we launched the App first with just rental VOD — but our ultimate goal is to give consumers the opportunity to buy films and store them in their own cloud-based digital locker — to then access the content anywhere they want, across ALL devices. Yes, that’s right — any PC, smartphone, tablet or TV, whether at home, on the go, on vacation, etc. iPad users can access it at apps.miramax.com/ipad.html.
Sounds like an easy concept – but one that we need multiple partners to help support to make possible. To that extent, we encourage our industry peers to join us in this vision – including the other great digital retailers and technology companies of the world. The time is now to make cloud-based movie ownership a reality for consumers.
We believe this App is an important step in Miramax’s evolution. And thanks again to Facebook. Once again you’ve proven that you’re one of the most innovative companies in the world. We’re honored to be your partner and look forward to working together more in the future.
ML
7 votos
